Discovering the World of EUROPEAN FLAX®

When you think of linen, a certain mental image likely appears. Maybe you imagine yourself on a warm beach, wearing a breezy linen button-up and taking in the crashing waves and salty air. Or perhaps you picture yourself on holiday in Mykonos, sipping a cold drink while draped in a floaty linen sarong as you lounge on a chaise. These images evoke feelings of airiness and lightness that are characteristic of linen.

When it comes to the crème de la crème of linens, European linen has long been regarded as the finest quality linen in the world, and EUROPEAN FLAX® is one of the most popular European linen brands. Made from 100% linen fibers, EUROPEAN FLAX® is known for its exceptional quality and durability. Let’s explore the unique qualities of this breathable material and why it remains a favorite among linen enthusiasts.

What is EUROPEAN FLAX®, exactly?

EUROPEAN FLAX®, a high-quality linen yarn renowned for its long-line texture, is expertly crafted from flax-fiber predominantly sourced from Western Europe, specifically France, Belgium, and the Netherlands, which account for 80% of global flax fiber production. Because of the region's unique climate, these flax plants, also known as linseed or Linum usitatissimum, can grow up to a meter in height and produce top-quality European linen.

Furthermore, products featuring the EUROPEAN FLAX® trademark are indicative of premium quality European linen and traceability that have been established by the European Confederation of Flax and Hemp.

Why is it important to use?

EUROPEAN FLAX® is unlike any other linen yarn, and there are several reasons why it's considered the best. Not only does it possess high tensile strength and absorbency, but it also has remarkable environmental credentials. Therefore, when you purchase a product made from certified European linen, you’re helping to reduce our global carbon footprint.

The ecosystem-friendly superpowers of flax are numerous, including:

1. Its ability to renew soil through its deep root system, which helps improve soil structure and fertility.
2. Its capacity to absorb significant amounts of CO2 helps in the reduction of greenhouse gas emissions.
3. Its exceptional water-saving characteristics, due to its reliance on rainwater alone, without the need for any supplemental irrigation, fertilization, or pesticide use throughout its 100-day growth period.
4. The employment opportunities it provides for people in rural areas.
   

EUROPEAN FLAX® x PROSSIONI®

Our commitment to utilizing premium materials in our products is unwavering at PROSSIONI®, which is why we are proud to utilize EUROPEAN FLAX®. The sustainable and eco-friendly production practices employed by EUROPEAN FLAX® align with our values, as we recognize their importance in driving progressive change.

EUROPEAN FLAX® exceptional qualities make it stand out among other linen yarns, offering impressive durability, absorbency, and innate beauty that is unparalleled.

Explore our Beach House Linen, crafted with EUROPEAN FLAX® and thoughtfully designed to bring out the essence of a perfect beach house getaway, here.

At PROSSIONI®, we are dedicated to using only the finest available materials. That's why our Beach House Linen collection is crafted with EUROPEAN FLAX®, a material that not only aligns with our commitment to driving progressive change but is also highly favored by bedding enthusiasts. EUROPEAN FLAX® linen is distinguished by its lightweight and airy nature, making it an ideal option for bedding. It excels in regulating temperature, adapting to your body's needs, and creating an optimal sleep environment. With its natural thermal regulation properties, sleeping in EUROPEAN FLAX® linen bedding reduces restlessness and promotes a more rejuvenating slumber. It envelops you in a gentle embrace, providing a cool and comfortable sleeping experience.