A New Era of

Luxury Towels

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Spring / Summer


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If I could give 6 stars I would.

Verified Customer: Stina L, NY.

Not only does my hair look better, my acne is gone. Love prossioni!

Verified Customer: Maxine S, NY.

Luxury Hotel Feeling at Home,

But Better.

We're the world's first and only brand using the European innovation NordShield® Crisp™ on bedding, towels, and bathrobes. This state-of-the-art application ensures the materials closest to your body remains fresh, clean, and free from odors for extended periods.

Always With

NordShield® Crisp™

Your home is a place for recreation and pleasure. While textiles from other brands become unhygienic and unpleasant over time – make sure the textiles closest to your body are clean and fresh at home with PROSSIONI®.

Other Brands


The Press Loves Us

What the Press Say?

“Getting into a bed with crisp, clean sheets is one of life’s greatest little pleasures. Prossioni has found a way to extend that fleeting feeling of freshness (and your own subsequent bliss) for even longer.”

– Robb Report

The Vanguard of Clean Luxury

“Founded by Fredrik Kempe, this game-changing company stands at the confluence of the traditional and the avant-garde, harnessing the transformative power of NordShield® Crisp™ technology in their entire product range.”

– Gessato

Frequently Asked Questions

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Our Towel Materials

Wrap yourself in luxurious, clean PROSSIONI® towels every day – leaving your skin, hair, and body feeling refreshed and invigorated.

Short Description

A harmonious blend of luxury and practicality. Plush and soft, yet dries quickly.

Versatile, durable and dries fast. Our most lightweight and airy weave with exceptionally quick drying qualities.

The epitome of plushness and opulence. Exceptional absorbency and heavy coziness (coming soon).

For the One Who...

...wants the best of two worlds. Plush, yet dries fast.

...wants something practical yet luxurious.

...wants thickness and plushness (coming soon).

When We Prefer It

This is our all-season favorite.

When we're at the beach house, this is what we bring to the pool area.

A winter favorite of ours (coming soon).