The Best Towels, Period.


The Secret Behind Our Towels

Step into a world of extraordinary luxury and innovation with PROSSIONI®'s groundbreaking towel collection. Whether you've just stepped out of a refreshing shower or are lounging by the pool, prepare to elevate your everyday experience to new heights. Embark on a journey of pure indulgence as you discover the remarkable fusion of cutting-edge technology and unparalleled comfort with our tech-made terry towels.

Three Terry Types of

Sensory Bliss

We understand that towels can evoke different sensory experiences for each individual, and everyone has their own preferences. While some prefer a plush, thick feeling similar to a sleeping robe, others may prefer a lightweight option.

To cater to these preferences, we have created three perfect variations of towels, much like our bedding collection.

1. Signature Grand Hotel Terry (675 gram weight, coming soon)

2. Signature Boutique Hotel Terry (555 gram weight)

3. Signature Beach House Terry (335 gram weight)

For us, we knew that the three most important aspects to consider were ‌materials, weave and gram weight. Each towel is made with Fairtrade and GOTS-certified cotton and applied with NordShield® Crisp™ technology for maximum absorbency and softness.

The gram weight of a towel is crucial as it determines the overall feel and texture. Towels are measured by their GSM (Grams per Square Meter), and the range typically falls between 300 and 700 GSM for cotton bath towels. The lower the GSM, the lighter the towel, and vice versa for higher GSM towels.

Introducing the Signature Grand Hotel Terry (675 gram weight, coming soon), the epitome of plushness and opulence. Loomed from long-staple organic cotton and weighing a sumptuous 675 grams, these towels envelop you in dense, silky loops, ensuring exceptional absorbency and coziness. Perfect for those cooler seasons when you crave indulgence.

For those seeking a harmonious blend of luxury and practicality, the Signature Boutique Hotel Terry (555 gram weight) is the ultimate choice. These towels, weighing in at 555 grams, provide a lavish feel with silky loops, an ultra-soft touch, and dries quickly. Indulge yourself in pure bliss, every single day.

Designed for convenience without compromising on quality, the Signature Beach House Terry (335 gram weight) is the epitome of lightweight luxury. Loomed from organic long-staple cotton, this airy necessity weighs just 335 grams, making it the perfect companion for your pool adventures because of its quick drying qualities.


Sustainable Technology & Dual-Textured Design

At PROSSIONI®, sustainability and innovation go hand in hand. We are proud to be the first to introduce NordShield® Crisp™ technology, a revolutionary advancement that applies an invisible layer that interacts with odor molecules, effectively reducing unpleasant smells and maintaining the freshness of your bedding for an extended period. This state-of-the-art application ensures your towel remains fresh, clean, and free from odors for extended periods.

Another design feature that sets most of our towels apart is the unique dual-textured design. One side boasts a luxurious sheared texture, akin to the softness of velvet, caressing your skin with pure indulgence. On the other side, experience the plushness and excellent absorption capabilities, seamlessly blending comfort, functionality and looks.

Ethical Sourcing

Making a Positive Impact with Every Thread

We take pride in using only the finest materials, with each towel meticulously crafted from 100% organic cotton that is both Fairtrade and GOTS-certified. Ethical sourcing and sustainable practices are at the heart of our brand, and we are dedicated to making a positive impact. Every thread in our towels reflects our commitment to a better world.

Our manufacturing process is a testament to our unwavering attention to detail and pursuit of excellence. Combining cutting-edge technology with the skillful touch of hand craftsmanship, we ensure that each towel is of the highest quality.

Unlike expensive towels that rely on zero-twist weaving techniques and plastic components, our environmentally friendly materials and methods guarantee a positive impact on both you and the planet. Using state-of-the-art facilities, our fabric is expertly woven by machines and then undergoes rigorous inspection and finishing by our skilled artisans. This harmonious blend of modern precision and traditional artistry guarantees that every towel proudly bears the hallmark of perfection.

Elevate Your Towel Experience,


As you embark on your towel journey with PROSSIONI®, you are not just indulging in luxurious comfort and innovative technology. You are embracing a philosophy of progress and imagination, where sustainable practices, uncompromising quality, and premium luxury intertwine. Step into a realm where technology meets luxury and let PROSSIONI® terry towels transport you to a world of unparalleled comfort and innovation.

Discover a world where your everyday rituals are transformed into extraordinary experiences and be a part of the PROSSIONI® vision.


Our Towel Materials

Wrap yourself in luxurious, clean PROSSIONI® towels every day – leaving your skin, hair, and body feeling refreshed and invigorated.

Short Description

A harmonious blend of luxury and practicality. Plush and soft, yet dries quickly.

Versatile, durable and dries fast. Our most lightweight and airy weave with exceptionally quick drying qualities.

The epitome of plushness and opulence. Exceptional absorbency and heavy coziness (coming soon).

For the One Who...

...wants the best of two worlds. Plush, yet dries fast.

...wants something practical yet luxurious.

...wants thickness and plushness (coming soon).

When We Prefer It

This is our all-season favorite.

When we're at the beach house, this is what we bring to the pool area.

A winter favorite of ours (coming soon).