Who We Are
Welcome to Hotel Comfort. But Better.
PROSSIONI® is a European home and lifestyle brand rooted in textiles. We have a heritage of premium textile manufacturing since the 60s. Today, we are the world’s only brand to infuse home textiles with NordShield® Crisp™ — making our textiles stay fresh for longer.
Why settle for hotel comfort? When we bring it to your home, made better. Explore more about us and our textiles below. Textiles that care for your skin, hair, and body. A freshness you can’t feel anywhere else.
– Lake Como, one of our favorite spots in Italy.
Our Founder
Introducing a Vision for Even Better Products
"I've always loved the feeling of staying in premium hotels. Snuggling into luxurious hotel bedding and getting wrapped in that fresh and ultra-soft sensation you don't typically experience at home is truly something special. Considering the amount of time you spend in your bed and the significant impact a good night's sleep can have on your health, it was about time someone brought that grand hotel feeling back home – and made it even better."
– Fredrik, our founder, working on a collaboration in Milan a few years back.
Our Heritage
"What do you mean by 'even better'?"
Pushing boundaries, still staying true to our heritage of premium textile manufacturing since the 60s. Let us welcome you to our world, where high-quality meets high-tech.
– Fredrik, in a young age, visiting production partners with his family.
It’s Reinventing
Clean Comfort
The materials in closest contact with your body can significantly affect your well-being, health, and beauty. Regular bedding can become a breeding ground for a wide array of bacterial species, that may pose serious health concerns. However, with PROSSIONI® bedding, you can rest assured.
We take pride in leading the way as the world's first and only brand to incorporate NordShield® Crisp™ technology into our entire line of home textile products. This natural, invisible treatment effectively hinders bacterial growth, ensuring your textiles remain fresh, clean, and bacteria-free for an extended duration.
It’s Taking Real Steps
Towards Building a Sustainable World
We care about the planet and your well-being. The frequency of sheet washing significantly impacts our environmental footprint. Thanks to our unique NordShield® Crisp™ technology, your bed will stay fresh for longer, sparing excessive washing and, in turn, reducing our carbon footprint. In addition, we only use premium, ethically-sourced textiles that meet the strictest standards, including GOTS®, Fairtrade™, OEKO-TEX®, and European Flax® certifications. No intangible sustainable 'fluff' talk. We provide concrete evidence through the most rigorous certifications.
It’s Having a
Unique Approach
At PROSSIONI®, we do things differently. We take pride in operating under a made-to-order business model that enables us to minimize our environmental impact. By allowing our customers to determine when we use our planet's resources, we can eliminate overstock and reduce waste. Furthermore, thanks to our close-knit relationships with suppliers, we can offer you our unique, luxury products at unmatched prices.
Welcome to the world of PROSSIONI®.
Bathrobes, Bedding & Towels.
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Journals
Do You Need Custom-Made Bedding?
We’re happy to create the custom bedding you need, at a fair price and with fast delivery.
What is the Best Bedding Thread Count?
Should thread count be an important consideration when shopping for bed sheets? Read more to find out.
How do you build a luxury brand? Why did you start PROSSIONI®? To find out, read the short interview with our founder.
